A small software studio with a practical point of view.
SalesStar is an Auckland-based software development business operated by Letao Zhang, Sole Trader.
Technology should make the work feel more possible — not more complicated.
SalesStar works with individuals, small businesses, and early product teams that need a thoughtful technical partner for a website, an internal tool, an automation, or a new software idea.
The work is intentionally direct: understand the real need, keep the first version focused, and build a foundation that is clear enough to maintain.
Clarity over noise
Every feature should have a reason to exist and every project should have a visible next step.
Useful before impressive
We prioritise the smallest experience that helps someone do something better.
Built to be understood
Good software is easier to trust when its decisions, structure, and handover are clear.
Let’s make something useful.
SalesStar is available for selected software, web, and automation projects.
Get in touch ↗